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How to make a heritage brand relevant today: A guide

For a heritage brand, innovating can feel like risking losing what sets it apart. Moving further to a digital experience however brings its own Instagram has been dabbling in the waters of hiding likes but with the news last week that the US was being tested the company jumped right in – and certainly made a splash in the process. Instagram’s chief executive noted that the move was less about the established names. “It’s about young people,” he said. “The idea is to try and depressurize Instagram, make it less of a competition, give people more space to focus on connecting with people.” “We will make decisions that hurt the business if they help people’s well-being and health,” says Instagram’s  CEO Adam Mosseri. To that end, next week Instagram will expand to some users in the United States its test of hiding Like counts from everyone but a post’s creator. But there are major questions about whether the change will hurt influencers. So what could this mean for future usage of Instagram, and other social media platforms?

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Why voice search is where the puck is going for digital

According to Comscore by 2020 over 50 percent of all searches will be done by voice, and Gartner predicts that 30 percent of web browsing… Instagram has been dabbling in the waters of hiding likes but with the news last week that the US was being tested the company jumped right in – and certainly made a splash in the process. Instagram’s chief executive noted that the move was less about the established names. “It’s about young people,” he said. “The idea is to try and depressurize Instagram, make it less of a competition, give people more space to focus on connecting with people.” “We will make decisions that hurt the business if they help people’s well-being and health,” says Instagram’s  CEO Adam Mosseri. To that end, next week Instagram will expand to some users in the United States its test of hiding Like counts from everyone but a post’s creator. But there are major questions about whether the change will hurt influencers. So what could this mean for future usage of Instagram, and other social media platforms?

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Why security is the key to CMO survival in the C-suite

Ybersecurity is no longer just a technical risk – but a business risk that affects almost everything a company does. As a CMO, you need Instagram has been dabbling in the waters of hiding likes but with the news last week that the US was being tested the company jumped right in – and certainly made a splash in the process. Instagram’s chief executive noted that the move was less about the established names. “It’s about young people,” he said. “The idea is to try and depressurize Instagram, make it less of a competition, give people more space to focus on connecting with people.” “We will make decisions that hurt the business if they help people’s well-being and health,” says Instagram’s  CEO Adam Mosseri. To that end, next week Instagram will expand to some users in the United States its test of hiding Like counts from everyone but a post’s creator. But there are major questions about whether the change will hurt influencers. So what could this mean for future usage of Instagram, and other social media platforms?

Why security is the key to CMO survival in the C-suite Read More »

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Three ways you can use Google’s tools to dominate local search

With recent updates, Google has made it clear that it takes its role in helping local businesses seriously – but it is time for Instagram has been dabbling in the waters of hiding likes but with the news last week that the US was being tested the company jumped right in – and certainly made a splash in the process. Instagram’s chief executive noted that the move was less about the established names. “It’s about young people,” he said. “The idea is to try and depressurize Instagram, make it less of a competition, give people more space to focus on connecting with people.” “We will make decisions that hurt the business if they help people’s well-being and health,” says Instagram’s  CEO Adam Mosseri. To that end, next week Instagram will expand to some users in the United States its test of hiding Like counts from everyone but a post’s creator. But there are major questions about whether the change will hurt influencers. So what could this mean for future usage of Instagram, and other social media platforms?

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For business owners

There are four key technologies which are essential for retailers to plot their commerce. Instagram has been dabbling in the waters of hiding likes but with the news last week that the US was being tested the company jumped right in – and certainly made a splash in the process. Instagram’s chief executive noted that the move was less about the established names. “It’s about young people,” he said. “The idea is to try and depressurize Instagram, make it less of a competition, give people more space to focus on connecting with people.” “We will make decisions that hurt the business if they help people’s well-being and health,” says Instagram’s  CEO Adam Mosseri. To that end, next week Instagram will expand to some users in the United States its test of hiding Like counts from everyone but a post’s creator. But there are major questions about whether the change will hurt influencers. So what could this mean for future usage of Instagram, and other social media platforms?

For business owners Read More »

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For blogers

Instagram confirms it is hiding likes in the US: The agency and analyst perspective. Instagram has been dabbling in the waters of hiding likes but with the news last week that the US was being tested the company jumped right in – and certainly made a splash in the process. Instagram’s chief executive noted that the move was less about the established names. “It’s about young people,” he said. “The idea is to try and depressurize Instagram, make it less of a competition, give people more space to focus on connecting with people.” “We will make decisions that hurt the business if they help people’s well-being and health,” says Instagram’s  CEO Adam Mosseri. To that end, next week Instagram will expand to some users in the United States its test of hiding Like counts from everyone but a post’s creator. But there are major questions about whether the change will hurt influencers. So what could this mean for future usage of Instagram, and other social media platforms?

For blogers Read More »

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