Graphic Design

Graphic design is described as “the art and practice of designing and projecting ideas and experiences with visual and textual information” by the American Institute of Graphic Arts (AIGA). In other words, graphic design uses images to convey specific concepts or thoughts.

Is working as a graphic designer a good career choice?
Image outcome For those with imaginative thinking skills who appreciate art, technology, and communication, graphic design is a terrific career. Every business has a need for design, therefore graphic designers have a lot of opportunity to work on a variety of brand-new, fascinating projects.

• Elements of design
• Principles of composition
• Colour & typography

• Grid Systems
• Layout and page design
• Type for print & web
• Usability & Functionality

• Design Process
• Elements of Branding
• Brand Identity
• Brand Communication0

• Visual rhetorics
• Building visual narratives through images
• Social media & content marketing
• Working with Hybrid Media
• Planning communication to inform, influence or persuade