Master In Digital Marketing
128 Hours
All Level
21 Lessons
Digital marketing, sometimes called online marketing or internet marketing, is a term that has been around for a while now. Digital marketing is now a crucial part of every company’s marketing plan around the world after being made aware of its potential and power. Digital marketing’s ability to reach a wider audience, removing any geographical restrictions that prevent a business from growing past a certain point, is its most important and fundamental asset. Therefore, in this digital era, maintaining up to date with evolving technical breakthroughs is essential.
Key features of Digital Vidyapeeth’s Master in Digital Marketing:
- Live Advanced Learning for 4 Months.
- E-commerce, performance marketing, and influencer marketing one-month specialization.
- Access to Premium Tools Worth Up to Rs. 10,000.
- Interview Preparation Sessions.
- Our ln-House Portal offers a Placement Guarantee.
Bonus Courses {Free of Cost}
- Freelancing as a career.
- Domain Flipping
- Podcast Marketing
- Personality Development
Why Choose Master Program in Digital Marketing Course?
- Well Paying Position
- Competitive Salary.
- Provides employment function and interest flexibility and variety.
- Opportunities for business branding
- Freelancing opportunities.
Introduction
- The Digital Terrain
- Elements & Landscape
- Digital Brand Auditing
- Target Audience
Designing Skills
- Design Thinking
- Types of Design Format for Different Platforms
- Design using Canva
- Logo making for Brands
Video Marketing
- Using Biteable
- Veed.io
Blogging & Bloggers
- Relevancy of Blogging
- Platforms for Blogger’s Earning
- Working on Blogger.com
- First 1000 Visitors to your Blog
Website Development
- Understanding of Domain Names
- Purchase Web Hosting
- Tools, Themes & Plugin for Use & more
- Setting Tracking Codes for your website.
Mobile Optimization
- Web Optimization for Mobile
- Importance of Optimization
Search Engine Optimization
- Why SEO?
- Google Algorithm & how to avoid penalties
- Black Hat Vs White Hat Vs Grey Hat Seo
- On-Page Optimization (Meta Tags, Headers Tag, Image Tags & more)
- Off-Page Optimization (Quora, YouTube, Blogs, & more)
Google My Business Setup
- Analysis of GMB Account
- Setting up Local & International GMS
- SEO of GMB Area wise
- Managing Ratings & Reputation
Social Media Marketing
- Platforms to be covered
- Quora
- YouTube
Strategy Building
- Who is your customer?
- Where is your customer?
- What are your goals?
- When will you communicate?
- What Differentiates you?
- How will you execute?
Organic
- Setting up a Social Media Account
- Practices to follow on page
- Types of content on each platform
- Do’s & Don’ts of Posting
- Profile Vs Page Vs Groups
- Content Strategy – Videos / Reels / Post
- Using Buffer & Hootsuite to schedule & publish
Inorganic
- Setting up a marketing plan for Paid Marketing
- Importance of Ad Panel
- Set-Up of an advertisement
- Choosing the right campaign objective account
- Choosing the right campaign objective
- Setting Campaign Budgets & Bids
- Ads Placement & their importance
- Designing Social Media Ads
Google AdWords
- Importance & Ads Key Terms
- Keyword Research
- Set Up your first Google AdWords Campaign
- Search Ads, Display Ads, Shopping Ads
- Re-Marketing Ads
- Set Objectives of Campaigns
- Review of Campaigns
Google Analytics
- Setting up a Google Analytics Account
- Placing the tracking code on the Site
- Setting up conversion tracking goals & events
- Reading GA Data
Influencer Marketing
- Engagement of users in Social Media Platforms
- Choosing the right influencer for your brand
- Micro Vs Macro Influencers
- Launch your 1st Influencer Marketing Campaign
Ads Psychology
- Good Design Practices
- Do’s & Don’ts of Design
- Understanding Consumer Psychology
- Case Studies
YouTube Marketing
- Creating Channel
- Creating Attractive Thumbnails
- Type of YouTube Ads
- YouTube SEO
- Managing Insights
- Vidooly & Social Blade – Hands-on
Email Marketing
- Types of Email
- Bounce rate vs Open rate vs Delivery rate
- Analytics & Optimization
- Creating Lead Magnet
- Setting up Email Automation & workflow
- Email Marketing tools (Mailchimp, Mailer lite, etc)
- Creating First Email Campaign
Copy Writing
- Understanding of Basics of Copywriting
- Rules & Guidelines for Copywriting
- Copywriter Process
- Copywriting Tools
Online Reputation Management
- ORM in 2022
- Customer Expectations
- Methods to deal with a crisis
- Social Listening
E-Commerce Marketing
- Factors to look at for E-Commerce Stores
- Product Listing on E-commerce Platform
- Payment Gateway Consideration
